FROM THE COVER:

Mike Walter is the proud owner of Elite Entertainment, a Multi-Op DJ Company in New Jersey that has been selected by The Knot, Wedding Wire and Modern Bride as a top Entertainment company in the country. What Mike is most proud of is that his own company exemplifies the message he has been preaching to the DJ Industry for years: There IS a way to combine Quality and Quantity. Mike has always believed in training talent from within and he spreads his message by speaking at DJ Expos and writing for many DJ publications.

In this book, “Running Your Multi-Op” Mike takes the reader step-by-step through the process of finding talent, training DJs to duplicate your specific style and maintaining your staff of great DJs. Mike offers marketing and sales advice as well as some stories of his own successes and failures in this industry. This is a must-read for anyone who is serious about the Mobile DJ Industry.

“Mike has given away the keys to the candy store. Shared all the trade secrets. Divulged the secret recipe... is he crazy to do so? Maybe. Is he a genius? Definitely. And generous?
OH YES.”
– Scott Faver